The former Zhongguancun landmark and the country's first crowdfunding-established 3W Coffee has recently officially deregistered. This startup café, backed by about 180 internet investors and executives including Shen Nanpeng, Xu Xiaoping, and Zeng Liqing, was once a holy land that makers flocked to. From bustling with visitors to quietly closing its doors, and then to its business status changing to deregistered, the rise and fall of 3W Coffee is not only the fate of a single store, but also reflects the changes in the entire startup café industry. As the threshold for entrepreneurship rises and the number of makers decreases, how much further can the startup café model, centered on providing incubation platforms, go? [more…]

Many people hold a romanticized vision of opening a coffee shop, while others repeatedly warn against it, believing it to be a business prone to losses. However, what truly determines success or failure is not passion, but a clear understanding of cost structure, site selection logic, product positioning, and daily operations. Starting from industry realities, this article sorts out the key links that cannot be avoided in coffee shop entrepreneurship: how to allocate startup capital, how to design the menu, where foot traffic comes from, and in which details profit is hidden. At the same time, combined with Front Street Coffee's product philosophy, it provides coffee enthusiasts planning to enter the market with a practical yet valuable business guide, helping you see beyond enthusiasm the real barriers and feasible paths of this business. [more…]

Contemporary professionals, under high-pressure work environments, increasingly entertain the thought of quitting their jobs to start businesses, hoping to achieve their ideal "poetry and distant lands" by opening a milk tea shop, café, or flower shop. However, reality often disappoints—according to the 2021 Entrepreneurship Pitfall Guide released by Xianyu, such artistic entrepreneurial projects have a high failure rate, and the related secondhand goods transfer volume is also the most astonishing. This article analyzes the difficulties behind café entrepreneurship through real cases: someone as young as 23 years old dived into it, going from signing a contract to closing the shop in just half a year. What factors led these passionate entrepreneurs to fail? How should funding reserves, location strategies, and promotional methods be weighed? Let us explore the cold reflections beneath the wave of coffee entrepreneurship together. [more…]

As coffee culture continues to spread among young people, customers' questions in stores have evolved from a simple "give me an Americano" to detailed inquiries about bean varieties, origins, and processing methods. This places higher demands on the professional knowledge of coffee practitioners. However, a customer recently asked about the processing method of Ethiopian beans at a newly opened coffee shop and was met with the awkward scene of the staff being completely unable to answer, sparking heated discussion online about the barriers to opening a coffee shop and the baseline of professionalism in the coffee industry. Behind the incident is a reflection of the gap between specialty coffee pricing and professional service, and it also prompts people to think: to open a coffee shop, do you really need to understand coffee? [more…]

How much startup capital does it really take to open your own coffee shop? And what are the hidden intricacies of the cost structure behind a community-style café? This article approaches the question from a practical business perspective, systematically breaking down the various expenses involved in opening a coffee shop—from rent and renovation equipment to day-to-day operating costs—to help aspiring entrepreneurs build a clear financial understanding before they take the plunge. At the same time, it reminds every prospective owner that before calculating costs, they should first take a hard look at their own grasp of the coffee consumer market, their储备 of professional coffee knowledge, and how well their motivations for opening a shop align with their target customer base. Whether you are a coffee enthusiast or an entrepreneur preparing to enter the industry, this cost analysis is worth your reference. [more…]

In recent years, more and more Gen Z college students have started opening cafés in their dormitories, earning living expenses or even nearly ten thousand yuan a month by selling coffee. A large number of dorm coffee startup stories have appeared on platforms like Xiaohongshu, and some people even charge tuition to run classes teaching it. However, these dorm cafés generally use instant coffee yet sell it for a dozen yuan a cup, and they also involve issues such as operating without a license and unguaranteed food safety. This article takes you through the controversy and hidden risks behind this dorm coffee startup trend, while also providing a professional coffee knowledge exchange channel for friends who truly love coffee. [more…]

Many coffee enthusiasts have noticed that after a coffee shop starts up its machine in the morning, it often pours the first espresso shot directly down the drain. Behind this seemingly wasteful action lies an important consideration regarding the stability of the espresso machine and extraction quality. This article will take an in-depth look at why the first shot after startup needs to be discarded, and what negative effects skipping this step may have on coffee flavor. At the same time, we will also answer whether it is still necessary to stick to this practice when no cleaning powder is used. By understanding these details, you will gain a more comprehensive grasp of the key points of espresso extraction and improve the stability and taste performance of your daily brewing. [more…]

Dai Wei, founder of ofo, saw his second entrepreneurial venture, About Time Coffee, reported to be on the verge of shutdown, with only one store left struggling to stay afloat in New York. This coffee chain brand, which once entered the US market with high cost-effectiveness and innovative products, expanded from five stores to four permanently closed in less than two years. Dai Wei tried to replicate Luckin Coffee's "burn money" playbook overseas but encountered difficulties adapting to local conditions. Meanwhile, more than 16 million users in China are still queuing to get their ofo deposits refunded, involving an amount as high as 1.5 billion yuan. The failure of this cross-industry entrepreneur once again brings public attention back to that unsettled debt and raises the question: is coffee entrepreneurship a trend or a trap? Front Street Coffee takes you through an in-depth analysis of the rise and fall of this cross-border venture. [more…]

Café owners are usually seen as the shop proprietor or a partner, but a recent notice titled "Become a Café Owner Without Capital" has sparked heated discussion. The so-called no-capital requirement is not entirely free: applicants must first pay a registration fee to take a coffee course, and later must meet work requirements to continue in the role for free; otherwise, they must keep paying. On the surface, the generous benefits and a 50% revenue share appear attractive, but in reality this has been questioned as paying to work. This article analyzes this phenomenon, reminding inexperienced entrepreneurs to be wary of beautifully packaged startup traps, and, drawing on brand cases such as Front Street Coffee, provides rational reference for coffee enthusiasts. [more…]

How much startup capital does it really take to open a small private coffee shop? And how much does it cost to learn coffee-making? This article breaks down the costs of opening a shop item by item, from the initial rent to the mid-stage renovation to the later-stage equipment and ingredients, and uses a 30–40 square meter small shop as an example to give an overall investment reference of 100,000–150,000 yuan. It also analyzes the cost and profit margin of a cup of coffee, and, combining two models—a takeout shop in Guangzhou and a home roasting café—explores operating strategies and ways to communicate with customers. Finally, it introduces the price range of coffee-learning courses. Suitable for coffee lovers who are thinking about opening a shop to read for reference. [more…]

星巴克近日宣布与百事可乐合作，将于3月1日在美洲地区推出三款水果口味能量饮品BAYA Energy。这款每12oz含160毫克咖啡因、90卡路里和90毫克维生素C的低卡高因饮品，标志着星巴克正式跨界能量饮料市场。面对疫情后美国能量饮品年销量从150亿增长至180亿美元的诱人蛋糕，星巴克能否凭借低卡高维素的差异化策略，打破消费者对传统能量饮料品牌的忠诚度？与此同时，星巴克在即饮咖啡领域早已布局多年，从罐装黑咖啡到燕麦奶咖啡不断推新。本文将深入分析星巴克此次跨界背后的市场逻辑与潜在挑战。 [more…]

Community coffee shops are becoming a new sight in urban neighborhoods. Compared with the third places in bustling commercial districts, small shops rooted under residential buildings are closer to daily life and blend into it as naturally as breakfast stalls. Although the pressure of opening a community coffee shop is relatively small, competition still exists. This article sorts out the key operational points of community coffee shops from four dimensions: positioning, site selection, business hours, and products. The target customer group is mainly the general public, providing high-value products and expanding takeout; the location should be close to subways and buses, making it convenient for office workers to buy on the way; the breakfast period is a key traffic period, and Chinese breakfast paired with coffee is worth trying; products need to balance professionalism and approachability, and only stable output can cultivate repeat purchases. Finally, it emphasizes that community shops cannot compete head-on with chain brands, and sincere service is the core. [more…]

Many college students embark on the path of entrepreneurship with the dream of opening a coffee shop, but reality is often far crueler than imagination. A young entrepreneur lost 100,000 yuan in just two months of opening her shop and had to close down and sell off her equipment. When netizens saw that she was using what the industry nicknamed a "toy machine"—a fully automatic coffee machine—the comments section erupted. The stark contrast between carefully selected ingredients and mismatched equipment sparked widespread discussion about how independent coffee shops can survive in fierce competition. Meanwhile, the national coffee shop closure rate continues to climb, and the industry shakeout is accelerating. [more…]

Many coffee enthusiasts have noticed that after switching on, coffee shops often pour away the first espresso pulled before they begin serving drinks as normal. Behind this seemingly wasteful gesture are actually multiple considerations, including cleaning powder residue, overnight coffee grounds, and machine parameters that have not yet stabilized. But for home users who only make one or two cups a day, is it necessary to copy this practice? Starting from the actual operating habits of Front Street stores, this article systematically sorts out the reasons why the first espresso is discarded, and offers specific advice for home scenarios on whether it needs to be poured out, how to properly handle residual grounds, and how to effectively preheat the coffee machine after deep cleaning, helping you ensure stable flavor in every cup while reducing waste. [more…]

Once upon a time, opening a coffee shop was seen by countless people as the ideal path to escape the 996 work grind and embrace poetry and distant lands. Reality, however, is like an unsweetened espresso—bitter enough to catch you off guard. In recent months, warehouses of second-hand coffee equipment recyclers have been bursting at the seams, and self-deprecating posts about "money-losing cafés" have proliferated on social media. From the vengeful wave of shop openings at the start of the year to the current wave of closures, the coffee industry is undergoing a brutal shakeout. Some are cutting their losses helplessly, others are struggling to hang on, and surprisingly, many entrepreneurs' first pot of gold has come from selling off the coffee machines they once bought at great expense. This article takes you deep into this phenomenon, dissecting the business logic and survival challenges behind coffee entrepreneurship—if you're also preparing to open a shop, perhaps you should first read these real stories. [more…]

A café located inside a Singapore museum, partially open-air, was fenced off at night only with barriers and ropes—yet a 48-year-old man climbed in multiple times to spend the night. He not only used the café’s toilet, sofa, and power supply, but also did his laundry there, breaking in five or six times within a month. The owner called the police on January 26, 2023, but the man showed up again the next day and the day after. He later moved on to a nearby gym and was finally recognized and arrested on April 10 this year. Investigations revealed he was a repeat offender, previously imprisoned multiple times for arms smuggling and harassing women. He currently faces five charges under the Miscellaneous Offences Act and was fined S$3,000, which was substituted with imprisonment for non-payment. Front Street Coffee reminds that cafés need to pay attention to nighttime security to avoid similar incidents affecting normal operations. [more…]

In recent years, domestic coffee consumption has continued to heat up, and there is no shortage of enthusiasts dreaming of opening their own shops. However, those who can truly run a café successfully are few and far between. Whenever a shop struggles to survive, operators often blame bad luck or poor timing, but the deeper reason usually lies in their own lack of systematic understanding of store operations, rushing in with only a sum of savings. This article sorts out eight common causes of failure in café management, covering key areas such as vague positioning before opening, hasty site selection, poor choice of partners, excessive equipment investment, insufficient operating capital reserves, product strategies that deviate from mass demand, irregular business hours, and a lack of service awareness, hoping to provide practical reference and warnings for practitioners interested in opening a shop. [more…]

Wanting to own a café of your own—passion alone is far from enough. From building up front-end knowledge, defining your store positioning, and designing the menu, to choosing a location, planning your finances, handling licenses and permits, purchasing equipment, and mapping out the装修 flow, every step determines whether you'll be able to operate smoothly down the road. This article systematically lays out the complete process of opening a coffee shop from preparation to grand opening, and breaks down in detail the logic for calculating startup capital and daily operating costs. Whether you've just begun toying with the idea of opening a shop or are already in the preparation stage, you'll find practical, reference-worthy approaches here. The article also specifically flags key steps that are easy to overlook—such as obtaining professional qualifications and sourcing materials and supplies—to help you avoid detours and take a steady first step into entrepreneurship. [more…]

Many coffee enthusiasts operating semi-automatic espresso machines at home will notice a detail: the first espresso extracted right after the machine is turned on is often poured straight down the drain. This is not waste, but an early-tuning routine followed by both professional coffee shops and experienced home baristas. Why exactly can't this espresso be drunk? What systematic preparatory work do coffee shops do before officially opening? What role does espresso cleaning powder play in this? This article will focus on the daily startup routine of espresso machines, explain why the first shot of espresso is discarded, and comprehensively lay out the standard steps for in-store morning tuning, while also explaining the uses of cleaning powder and recommendations for choosing it. The article will also draw on the practical experience of Front Street Coffee to help everyone develop a correct mindset for coffee machine maintenance. [more…]

Remember ofo? That once ubiquitous bike-sharing brand is still nowhere near refunding deposits, yet its founder Dai Wei has reportedly started a new venture in the US—this time in the coffee sector. It's said that Dai Wei founded About Time Coffee in New York, specializing in iced pearl coffee, where new users can get a free cup upon registration, mirroring the marketing tactics of ofo back in the day. As soon as the news broke, netizens clamored for their money back. Front Street Coffee takes you through the whole story. [more…]